Marketing Budget Summary Essay Example | Topics and Well Written Essays - 500 words

Marketing Budget Summary - Essay Example Going through the history of the events Panera has organized it can be approximated that the company will spend around 10 million in 2007. Panera operates a newsletter and website to increase the awareness about its products and services amongst the customers which are examples of the items that will come under publications. As the newsletter is based on a subscription model the expenditure on the newsletter is covered by the subscription fee. However the cost of maintenance of the website and its content and other publications items will require some additional expenditure in the future. Thus publications will require a spending of around can be approximated 1 million in 2007. As Panera's bakery products are its major market the marketing expenditure for that segment will be the highest in 2007, followed by caf products and then pantry products. Ideally the marketing budget should be based on the proportion of the product category wise sales. However, due to unavailability of such data these values have been derived based on judgment. Panera has a vast operation in 36 states. Having such a vast operation it must divide its marketing budget area wise as well. There are several ways for making a region wise division of the market budget.